AT UNWEMBI, WE ALWAYS PUSHING THE BOUNDARIES IN DIGITAL COMMUNICATIONS TO ACHIEVE THE BEST RESULTS FOR OUR CLIENTS
UNWEMBI HAS OVER 18 YEARS OF EXPERIENCE IN AN INDUSTRY THAT'S NOT MUCH OLDER. THAT'S A TRACK RECORD THAT OUR CLIENTS VALUE.
WE WORK WITH OUR CLIENTS TO DEFINE THEIR DIGITAL MESSAGE AND HOW BEST TO COMMUNICATE THAT MESSAGE TO MAXIMIZE THEIR REACH IN THE DIGITAL SPACE.
OUR FOUNDERS COINED THE NAME "UNWEMBI" AFTER SEARCHING FOR A XHOSA WORD FOR "WEB" THAT DIDN'T EXIST. IT REMINDS US THAT WE ARE AFRICAN AND WE CREATE WHERE THERE IS NOTHING.
The question comes up often: what does ‘digital’ mean now? Doesn’t most of our engagement and influence happen online now? While digital is certainly a given, what this looks like is constantly being readjusted. Here are areas that are likely to undergo notable shifts this year.
New rules to an old game – clear guidance that’s intended to keep consumers from being misled about what is — and isn’t — paid content, an advert or editorial.
AV Explosion – The lure of podcasts – because Brands need to consider this format if they want to reach a busy audience
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Social Networking In The Office – Facebook at Work was recently piloted. It has the potential to reduce email traffic, create a better environment for engaging with employees and allow instant feedback with some of the classic Facebook functionality such as ‘like’ and ‘polls.
An ‘app a day – Despite privacy concerns, people are willing to exchange personal data for insights about their lives because there are tons of opportunities for engaging content that can not only entertain, but make the world a better place.
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In the corporate arena, social media marketing budgets are set to double in the next five years. Google’s lead in internet searching should face some much-needed competition from Facebook, once they introduce their own search engine, with significant implications for online advertising. With the ‘buy’ button set to sit alongside the ‘like’ button, Facebook looks set to spread its influence in coming years. Following on from Twitter, Facebook and Vine, Snapchat could also graduate to a more serious footing as a marketing tool, particularly among the younger generation, who were the first to desert Facebook in favour of Snapchat for communication, the video-sharing app could finally realise its potential as a marketing tool.
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Deconstructing urgent vs. important
A six-year-old who throws a tantrum and refuses to go to school is escalating into the urgent.
Going to school every day is important.
Important means: long-term, foundational, coherent, in the interest of many, strategic, efficient, positive…
If you take care of important things, the urgent things don’t show up as often. The opposite is never true.
We didn’t really know what we wanted and they guided us thru the process and we were impressed with the outcome. Great engagement with a professional organisation.
We needed to promote our product into the global market so required a creative design coupled with a back-end that could support multi-regions and market research requirements. Unwembi made this happen for us and continues to assist us in a highly professional manner.
Imagination, super client service and attention to detail, what more can I say about Unwembi.
Our service providers know we expect a lot and Unwembi manages to deliver for us time and time again. Their commitment and high standards of service delivery continues to impress us and that’s why our business stays with them.