AT UNWEMBI, WE ALWAYS PUSHING THE BOUNDARIES IN DIGITAL COMMUNICATIONS TO ACHIEVE THE BEST RESULTS FOR OUR CLIENTS
WE WORK WITH OUR CLIENTS TO DEFINE THEIR DIGITAL MESSAGE AND HOW BEST TO COMMUNICATE THAT MESSAGE TO MAXIMIZE THEIR REACH IN THE DIGITAL SPACE.
UNWEMBI HAS OVER 18 YEARS OF EXPERIENCE IN AN INDUSTRY THAT'S NOT MUCH OLDER. THAT'S A TRACK RECORD THAT OUR CLIENTS VALUE.
OUR FOUNDERS COINED THE NAME "UNWEMBI" AFTER SEARCHING FOR A XHOSA WORD FOR "WEB" THAT DIDN'T EXIST. IT REMINDS US THAT WE ARE AFRICAN AND WE CREATE WHERE THERE IS NOTHING.
Defining content marketing and SEO as two different animals is a common mistake because relevant content is not the type of content that is stuffed with keywords but rather the type of content that speaks to the human condition that offers solutions and provides useful information. However, SEO has evolved past keyword stuffing and Google’s algorithms still take into consideration a fair amount of technical SEO when ranking a site. The truth is that content marketing cannot exist without the fundamentals of SEO best practices. Understanding the symbiosis between content marketing and SEO will ensure that we don’t lose direction when it comes to doing what we’re meant to do – turning our client’s budgets into feasible business.
Social media is now an essential part of doing business. But the million dollar question is which platforms to use and how to maximise your visibility. 3 important things to ask yourself are:
Where are your customers?
What kind of content do you share
What is your industry?
This is critical because, for example, Instagram is art, food and lifestyle related whereas Twitter is more news and tech focused. Every platform has its strengths and if you can find a way to integrate those strengths with your needs, you will find that the social networking world can be a very friendly place.
According to Gartner’s 2015-2016 Chief Marketing Officer Spend Survey, 98% of marketing executives in North America and the UK agree that online and offline marketing is merging. Marketers no longer make a clear distinction between offline and online marketing. As customers opt for digitally led experiences, digital marketing stops being a discrete discipline and becomes the context for all marketing. Two main factors are driving this: the need to point to tangible results from marketing investments, and the recognition that companies need more than a commerce platform to sell. Today, we’re seeing integration between marketing and digital commerce. Marketers bring everything from content marketing and brand storytelling to advanced analytics and multichannel campaign management to optimise digital commerce across channels.
We didn’t really know what we wanted and they guided us thru the process and we were impressed with the outcome. Great engagement with a professional organisation.
We needed to promote our product into the global market so required a creative design coupled with a back-end that could support multi-regions and market research requirements. Unwembi made this happen for us and continues to assist us in a highly professional manner.
Imagination, super client service and attention to detail, what more can I say about Unwembi.
Our service providers know we expect a lot and Unwembi manages to deliver for us time and time again. Their commitment and high standards of service delivery continues to impress us and that’s why our business stays with them.