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When done correctly, content marketing has the potential to catapult your business into the limelight and improve your bottom line. However, when done incorrectly, it has could completely kill your brand. Three common digital /content marketing mistakes are:  playing it safe; failing to understand the intricacies of social media and forgetting the importance of mobile. Playing it safe applies to the type of content that you choose to produce, but also to the content itself. Remember, people can have strong opinions, and will often feel the need to engage with content that either validates their opinions or challenges them. When it comes to social media, creating business profiles and accounts on all possible platforms, or foregoing it completely can be detrimental to your brand. Researching the types of people, who utilise specific social media platforms and the type of people who are interested in your brand or product, is importance. Mobile should form a major part of your digital marketing strategy. In 2015, 61% of all internet activity was conducted via a mobile device so forgetting to optimise your content for mobile could damage your brand.

Social Media News

The Internet offers a wealth of knowledge at our fingertips. Unfortunately, some people don’t have as easy access to that information as others. Twitter is hoping to help change that, and is making it easier for those with visual impairments to be a part of the Twitter community. While Braille-based technology has worked with Twitter posts so far, images have been largely ignored. As of now, you will be able to add descriptions for images using the Android or iOS version of the app, helping the visually impaired get a sense of what the image is about despite not being able to see it. With as many as 420 characters you can provide an image description that gives details of the image itself. Those descriptions, also known as alt text, will then be readable by screen readers, which is what the visually impaired use to read web pages. To enable the feature, readers simply have to head to accessibility settings. After enabling it, any picture you tweet will have an “add description” button, which will open up a text box when clicked.

General News

The Internet is crammed full of awesome technology and interesting interactive tools. While design trends change as fast as public opinion, the latest craze isn’t always the best feature for a commercial site. In some cases, the designs and web components you thought were super cool when you added them actually turn consumers off. An example of these is Auto-Play Media, over abundant social media widgets, mobile exclusive website versions and infinite scrolling options. Your consumers aren’t dumb. If they’ve made it to your site successfully, they can probably figure out how to use it. The same can be said for social media. Too many buttons distract people from making purchases. Remember Social media is nice in limited quantities because it increases brand presence and facilitates interaction. Keep it simple, keep it the same, because differentiating between mobile and standard site versions can turn some people away if they’re used to shopping on their laptops or computers. Make things easier by providing simple navigation that includes placeholders people can refer back to. Keep these in mind if you want to increase your customer loyalty.

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