12 May SEO, WTF!
Yes, I said it, and the SEO thing too. As a web development company, we have a long history of working in the public sector space. SEO wasn’t really top of the list, good indexing and massive back ends were.
Some time ago we starting getting more private clients and SEO become a service we needed to provide. And what a journey it’s been.
It’s complex, not well understood it and the experts out there all say different things. Well that’s been my experience anyway. So I thought I would share a few pointers, hints, links and tips on SEO to help you make the journey a little easier (hopefully).
Firstly SEO is not an event but rather a journey. Most of the time there is no clear starting point and certainly no ending point. Also Google does NOT make sense and I don’t care how knowledgeable you are, if you don’t work for Google, you still be guessing sometimes.
There are two parts to SEO: on-page stuff and off-page stuff. The on-pages stuff are the easiest to do and is made up of good web development skills and content placement. The off-page stuff takes more time and link building and is still the thing that moves the needle the most. I have included a quick reference guide on this below.
Content is still the most important ingredient but its how it’s placed and used, that also makes a difference. Its important to know what keywords are right for you to lead people to your webpage.
If you want your website to get traffic you need to make sure that your website contains content created around the right keywords. What this means is that you should be using words that your potential audience is already using.
Easier said than done, but there are some good tools out there you can use. But be warned, it takes time to understand how to do this.
And the one I like the best
Any SEO project should entail the following steps
- Keyword research
- Goal Setting
- Content Building
- Page Optimisation
- Social & Link Building
- Follow up Reporting & Analysis
Now a lot has been written about this and there are loads of guides and courses on the web if you have the time to read this stuff. It’s good to have an understanding but if you a business owner, you might not have the time to implement it all. Make no mistake, as I said earlier, SEO is a journey, it takes time and resources. I have included two links below to guides that you might find useful.
I hope you find this quick read useful. My final tips for this blog are as follows: follow these guys blog: http://neilpatel.com, it has taught me the most. And never buy from a SEO company that appears top of your search page because of a paid advert!
Next week I am going to be talking about an exciting new Drupal 8 project that Unwembi is embarking on.